If some of your prospects are self-employed parents, then they might not be able to open their emails until the weekend. Imagine if a certain percentage of your target audience are workaholics who will most likely check their emails over a cup of coffee early in the morning, this means that the best time to send them an email is overnight. Many marketers are focused on the specific date and time of when they should be sending their email to boost their campaign’s open and engagement rate.īut like we said, this isn’t the only factor you should consider. It's important to confirm that you're reaching out to people who are interested in what you have to offer so you can collect accurate data. You should also take note that many consumers sign up for the sake of discount codes and freebies. How and when they open your emails – Find out what browsing device they use and when they want to receive your emails and how often.Determine if they're new users or loyal customers. Customer sign-up date – This allows you to determine which stage of the sales cycle they're at.
It can help you generate an ROI of $36 per $1 spent, which can't be matched by other marketing strategies. Use Data to Inform Your Email Send TimesĬold email outreach is a great way to initiate a conversation and start a relationship with prospective customers. In this article, we will share with you tips that will help you identify when the best send times are so you can apply them to your next email campaign and generate the best results! Email Timing Tips for Small Businesses 1. So, how exactly can you conclude when’s the best time to send out emails with all the possible variables you need to consider?
It’s also about other factors, such as life milestones, purchasing behavior, and many more. But this data isn't carved in stone.Īs the leading SEO and marketing company in West Palm Beach, we believe that demographics and other information about your target audience dictate the best time to send emails.Īlthough sending your emails at improper times can indeed lead to lower open rates and engagement levels, email timing isn’t just about when the right hour or date to blast your communications is. Experts say that the best times to send out emails are Tuesday, Wednesday, and Thursday from 10 a.m.